2023 BRZ price

This is WR Blue Pearl; the other colors are Ice Silver Metallic, Crystal Black Silica, Ignition Red Magnetite Grey Metallic, and Crystal White Pearl.

Release date: the 2023 BRZ is on sale now at Planet Subaru! The 2022 model was all new, the first complete redesign since 2013. Atypically, Subaru skipped skipping an entire model year of the BRZ before the 2022 arrived--they did not build a 2021 model.  

The laws of economics dictate that low-volume models get updated less frequently than the top sellers (e.g. Forester and Outback). Those volume products are usually all-new every five years, with a significant "refresh" in the fourth year. Re-engineering a vehicle costs many millions of dollars, so the vehicles that Subaru sells in boutique quantities receive less frequent updates...Subaru annually sells between 600,000 and 700,000 vehicles in the United States and only a few thousand of them are BRZs. The quantities are so small relative to the development costs that the car wouldn't even exist were it not for the partnership with Toyota selling a very similar vehicle known as the Toyota 86 (formerly the Scion FR-S). So it's a big deal and a rare event to get a new Subaru sports car in the early phase of its life cycle.

Because the BRZ was all-new for the 2022 model year, Subaru announced no changes except a modest price increase to keep up with inflation. As would be expected for the first new BRZ in almost ten years, the entire run of 2022 models was sold out within a few months. We expect the same thing to happen to the 2023 model, because demand continues to dramatically exceed the quantity of BRZs that enthusiasts are demanding.

Read on for models and pricing.

The 2023 BRZ is powered by a 2.4-liter (naturally aspirated) 228 hp SUBARU BOXER® engine paired with a six-speed close-ratio manual transmission or a six-speed electronic direct-control automatic transmission. For 2023, the BRZ is offered in two trim levels, Premium and Limited, and has a starting price of $28,595. 

The list of standard features includes a TORSEN® limited-slip differential; Keyless Access with Push-Button Start; LED headlights (low and high beam) with automatic height adjustment; Vehicle Stability Control with Track Mode; 17-inch alloy wheels in dark gray finish; dual-zone automatic climate control; Incline Start Assist; power fuel-door lock; power windows with auto up/down and pinch protection; rear center console storage box with dual USB input/charge ports and auxiliary input jack; variable intermittent windshield wipers with speed-sensing mist feature; and Welcome Lighting.

The Tire Pressure Monitoring System (TPMS) allows two sets of wheels to be ID registered. This enables the owner to conveniently switch to seasonal tires mounted on a second set of wheels instead of changing the tires on the original wheels. Standard Active Sound Control enhances engine sound within the cabin for a more engaging driving experience.

The cockpit in the sports car puts focuses on the driver while not sacrificing passenger comfort. The clean and intuitive layout makes instruments and controls easily visible and accessible. Designed to resemble Subaru's iconic BOXER engine, the 7-inch digital instrument panel displays the tachometer front and center with vehicle information on each side.

Flanking the tachometer on the left, a programmable meter can display amps, coolant temperature or Lateral-G. When Track Mode is selected, the tachometer switches from a traditional circular form to a linear graph with color display.

Inside, the cabin is wrapped in black upholstery with contrasting red stitching on the front seat bolsters, leather-wrapped steering wheel, shifter boot, and parking brake boot. Performance-design front seats with height-adjustable head restraints are also standard.  Front seats on the Limited trim are upholstered with Ultrasuede® with red leather accents and feature dual-mode seat-heater controls. The leather-wrapped steering wheel integrates control switches for audio, cruise control and Bluetooth. BRIN NAUB® nubuck-like material enhance the instrument panel visor and door trim.

While its primary mission is connecting the driver to the road, the 2023 BRZ also connects occupants to the digital world with the SUBARU STARLINK® 8.0-inch Multimedia Plus infotainment system. Standard for the Premium and Limited trim levels, the system features an Integrated Center Information Display that includes smartphone integration with Apple CarPlay® and Android™ Auto; Bluetooth® hands-free phone connectivity and audio streaming; rear vision camera; and SiriusXM® services.

The BRZ continues to offer a standard precision-shifting six-speed manual transmission. Available on both trim levels is a performance-tuned six-speed electronic direct-control automatic transmission with adaptive control and steering wheel paddle-shift control switches.

BRZ models equipped with automatic transmission feature the award-winning Subaru EyeSight® Driver Assist Technology. The system includes Adaptive Cruise Control, Pre-Collision Braking System, Lane Departure and Sway Warning, and Lead Vehicle Start Alert. The automatic transmission option also adds High Beam Assist to both trim levels.

The 2023 BRZ Premium with optional automatic transmission is priced at $30,095.

With a starting price of $31,095, the 2023 BRZ Limited adds 18-inch alloy wheels in matte gray finish; Michelin® Pilot® Sport 4 summer tires; heated exterior power mirrors; upgraded audio system that includes a 2-channel amplifier and two additional speakers; Blind-Spot Detection with Lane Keep Assist and Rear Cross-Traffic Alert; Steering Responsive Headlights; and STARLINK® Safety and Security.

The 2023 BRZ Limited with optional automatic transmission is priced at $32,795. This option adds Reverse Automatic Braking and EyeSight Driver Assist Technology.

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More BRZ Details:

Subaru developed the all-new BRZ with the same fundamentals of sports car design that it used to create the original: low vehicle weight, an ultra-low center of gravity with precision steering and handling in an affordable 2+2 package. The BRZ features more power, better handling, improved styling, a 50-percent increase in torsional stiffness and a modern interior. A pure sports car with Subaru DNA.

Running counter to the current trend of power over precision, the Subaru BRZ focuses on simplicity and fun. Designed to deliver an unmatched driving experience, the all-new BRZ features a new and more powerful 228 horsepower 2.4-liter horizontally opposed engine. Sitting low in the chassis, the Subaru BOXER's unique design allows the BRZ to achieve a Center of Gravity (CoG) even lower than the previous BRZ and on par with exotic hyper-cars. The ultra-low CoG is critical to delivering unrivaled handling, with a low polar moment and quick reaction to driver inputs. The 2.4-liter naturally aspirated engine redlines at 7,000 RPM and delivers a 15-percent increase in torque. The 2022 BRZ will be offered in both Premium and Limited trims and is available with two transmission choices; a standard six-speed manual or an available six-speed automatic with a new Sport mode designed for more aggressive driving. The new Sport mode allows for more rapid downshifts with automatic throttle blipping and utilizes yaw sensors to hold the transmission in a lower gear during hard cornering to maximize performance.

Clever and Modern Design

Despite its sporting intentions, the Subaru BRZ does not sacrifice everyday comfort and practicality. The 2+2 seating and folding rear seats create a useful cargo area that has space for carrying a mountain bike, golf clubs, or even four race tires and tools for track days. Utilizing aluminum for the roof, front fenders and hood, the 2022 Subaru BRZ has an estimated curb weight of just under 2,900 lbs., delivering on its promise of accessible performance.

The BRZ's bold new styling is as impressive as its handling prowess. The overall impression is modern, agile and powerful, with focused and functional aerodynamic details. The tidy coupe design is just over an inch longer and almost half an inch lower than its predecessor, resulting in a low and wide frontal area set off by large functional air intakes. The grille is set low and is capped by proud fender arches that allow just enough room for suspension points. A narrowed greenhouse accentuates the bold fender flares and the roofline features a subtle "double bubble" appearance, a nod to vintage racing cars. 

The aggressive design flows into bold front fenders with a large side vent. The functional side vent reduces drag by ducting air from under the hood and fenders. The released air is directed to a side sill spoiler that creates downforce at speed.  A small fin at the back of the rear-wheel arch also assists in airflow adding stability at speed. At the rear of the car, the large rear fenders and wider track flow into dual exhausts for a low and wide stance. This visual heft is lightened by a narrower greenhouse and rear hatch which flow into a dramatic upturned "ducktail" rear spoiler.

Driver Focused Interior

The Subaru BRZ features a new interior with every detail focused on the driver. A new customizable 7-inch digital dashboard is the focal point with the tachometer front and center featuring an integrated digital speedometer readout. To the left of the tachometer is a programmable meter that can change to show amps, water temperature or a g-meter, once again emphasizing the BRZ's performance capability. When the BRZ is placed in track mode, the tachometer automatically shifts to a linear graph with a color display that allows for a quick read allowing the driver to focus on the road. 

The overall cabin design is contemporary and modular with improved driver amenities. The 8-inch infotainment touch screen takes precedence in the center stack and features the latest SUBARU STARLINK™ multimedia systems, including standard smartphone integration with Apple CarPlay™ and Android ™ Auto, as well as Bluetooth® hands-free phone connectivity and audio streaming, rear vision camera and SiriusXM® services. Limited trims feature telematics and vehicles equipped with the six-speed automatic transmission also feature Subaru's EyeSight Driver Assist Technology.

In keeping with its sports car dynamics, the BRZ seating position is low, but features excellent sight lines due to use of high strength steel in the A, B and C -pillars, keeping them thin but strong. Deeply contoured bucket seats provide support and are enhanced with red detail stitching. The folding rear seats and spacious rear cargo area round out a comfortable and practical interior. 

Chassis

Featuring a bespoke chassis, the BRZ takes full advantage of its ultra-low center of gravity and high-strength body structure. With a 101.4-inch wheelbase and near perfect weight distribution, the Subaru BRZ is nimble and easy to control. The front suspension uses struts and coil springs to keep weight low. Using design elements from the Subaru Global Platform, the chassis has gained rigidity through a reinforced chassis mounting system, sub-frame architecture and other connection points. Front lateral bending rigidity has been increased by 60-percent for the 2022 model to improve turn-in and response. The front suspension features custom-designed MacPherson-type struts to optimize the low hood line while retaining a long stroke for ideal handling and ride quality. The double wishbone rear suspension system provides outstanding bump absorption to enhance tire grip over varied surfaces.

For track driving, the standard Vehicle Stability Control (VSC) traction and stability system offers the driver five different settings. The system has been redesigned to allow more input from the driver before it activates the traction system. The system can be turned completely off to put the driver in full control.

Production of the Subaru BRZ is at Subaru's Gunma, Japan assembly plant.

 

Perhaps you would like to become an expert on changes that Subaru made through recent years on the BRZ:

• 2015
• 2016
• 2017
• 2018
• 2019
• 2020
• 2021 (model year skipped).
• 2022
  

Don't hold your breath waiting for a convertible option, or a hybrid powerplant, or four-doors.  Planet Subaru "built" a composting BRZ but there is only one of those!  (Actually, there isn't even one.) 

• Peruse a fancy dynamic BRZ brochure.
• Current pricing and trim levels.

Generally the only way to obtain a new BRZ in New England  is on a factory order basis, but occasionally we are able to offer one for in-stock sale.

Free Loaner Cars

Free Tires for Life

Free Batteries for Life

Free Hand Wash& Vac

Free 10/150 Warranty

If you reside in the Boston area and you're looking for a sale or a great deal or lease on a 2023 Subaru BRZ, Planet Subaru has a large inventory of Subaru's new performance models in eastern Massachusetts, and lots of used ones too.

Is the 2023 BRZ available?

How much will a 2022 BRZ cost?

Are BRZ going up in price?

How much will the new BRZ cost?