What is the primary way that a firm builds a brand that improves recruiting efforts

The recruitment process is an integral part of running any business. Whether you are a small business owner, a hiring manager, an HR professional, or the CEO of a large company, you will have to recruit at some point in your career. Hiring can be tough on its own, and according to a 2021 study by Harris Poll, 52 percent of U.S. workers are considering a job change within the year. What’s more, 44 percent of this talent have actual plans in place to make the leap.

That means this is the year to step up your recruitment efforts and develop a strategy so your job opening will stand out among the competition. Hiring has now become all about the candidate experience.

What are the elements of a successful recruiting strategy?

1. Develop a clear employer brand
2. Create job posts that reflect your company
3. Use social media
4. Invest in an applicant tracking system
5. Explore niche job boards
6. Consider college recruiting
7. Find passive candidates and let them know you want them
8. Conduct awesome interviews
9. Consider employee referral

Be sure that you’re finding top quality talent with these eight employee recruitment strategies to help improve your recruitment process. If you’re looking for a recruiting platform, use our Recruiting Product Selection Tool. You’ll get a list of recruiting tools tailored to your needs to help you find a great candidate for your company. For visual learners, check out this video on the top 5 recruitment strategies:

1. Develop a clear employer brand

An important strategy for your recruiting process relies on your employer brand. Your employer brand is what will set you apart from other hiring companies and show candidates why they should work for you. Employer branding should reflect your business’ mission, culture, and values.

Think about questions such as, “Why would someone want to work for this company?”, “Does your company support a diverse workforce?” and “What percentage of your current employees would recommend your company as a great place to work?”. From there, check that your business’ about pages, social media, and advertisements align with your employer brand.

2. Create job posts that reflect your company

Your job post is the first impression the candidate will have of you. You want to be sure to come off as organized and professional while still embracing your brand and communicating your recruitment goals.

Is your company built on comedy? Make the job post funny! Strictly business? Make sure your ad is sleek and well put together. This recruitment strategy will help you acquire more applicants and attract qualified candidates who will fit in with your company culture.

Social recruiting is becoming an increasingly popular strategy as companies begin targeting millennials as prospective employees. Social recruiting is a strategy that uses social media to find talent, advertise jobs, and communicate with potential employees. Social media recruitment is an example of a recruitment plan that would fall under this recruiting strategy.

Many brands have been successful in finding quality candidates with this recruitment strategy technique, including Uber, Apple, and Zappos! Be sure to create a presence on social media that will align with your values and employer brand.

4. Invest in an applicant tracking system

Save your hiring managers time and your company money by investing in an Applicant Tracking System (or ATS). An ATS is a software tool that automates the process of posting jobs and finding qualified talent. This often includes one-click job posting to multiple sites, applicant sorting, and interview scheduling. There are many options available, so be sure to do your research and find the best applicant tracking system for your company’s hiring budget and size.

Top applicant tracking systems

1 Manatal Recruitment Software

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Manatal is the next generation of recruitment software, built with the latest technologies and designed to streamline recruitment processes from sourcing to onboarding and beyond. Hire faster and funnel your recruitment channels into an intuitive platform. Leverage the social media enrichment and AI features, remote-manage your team, improve collaboration, access a full reporting suite, compliance tools and much more. Transform the way you recruit with Manatal's ultimate cloud-based hiring tool.

Learn more about Manatal Recruitment Software

5. Explore niche job boards

Depending on what job you are hiring for, it may be difficult to find talent on one of the many large job market sites. If your company falls into a smaller, more defined category, try looking into recruitment marketing on niche job boards. These are smaller job sites that are devoted to only one type of job and often have a community of job seekers and recruiters. You can find niche job boards covering everything from the retail industry to construction.

6. Consider college recruiting

Campus recruiting at colleges can help you discover upcoming talent for your industry, while also aligning your company with internship hiring opportunities and campus connections. You can recruit from colleges in many ways, including attending career fairs or job fairs, volunteering to speak at events for your industry, being featured on campus online job boards.

7. Find passive candidates and let them know you want them

Passive candidates are those who are currently employed and not actively looking for a job. These candidates will often be the most qualified and seem to be the perfect person for the job. Personally reaching out to them will show that you are truly interested in their talent and will be sure to grab their attention. Using social media and connections will help you in identifying a potential candidate as well as in raising awareness for your company.

Also read: 4 Ways to Recruit Passive Candidates

8. Conduct awesome interviews

It’s important to remember that interviewing is a two-way street. While you are interviewing your candidate, they are also interviewing you. Whether you are meeting remotely or in person, be sure to make it comfortable and low-stress.

Cater the interview to the position applicants are interested in. Will they be working with a group? Try group interviewing. Also remember to reflect your company’s culture in your interview. For example, if you are in an office that likes to joke around a lot, incorporate that into the interview. This recruiting strategy will ensure you find someone who both possesses talent and is a good fit for your culture.

9. Consider an employee referral

One recruitment strategy would be to implement an employee referral program within your work. This hiring tactic would allow existing employees to refer quality candidates for open positions within your business. These programs usually offer rewards to employees to encourage them to participate. 

Employee referral programs can also facilitate the acquisition of more diverse talent. By communicating the value of diversity to your team and offering special rewards to employees who recommend diverse candidates, you can use employee referrals as a great diversity recruiting strategy.

Get the best recruiting tool for your hiring process

While recruitment strategies can help you attract applicants to your positions, some may not always be the simplest methods for talent acquisition. Recruiting is complex and ever-changing, but with the right tool, you can get ahead of the game and find great candidates for your roles without the use of a recruitment agency. If you’re wanting to streamline your recruitment process and provide a positive candidate experience, use our Recruiting Product Selection Tool to get a shortlist of recruiting software systems.

Paige Garner is the Marketing Coordinator for Proven. When she is not tweeting, blogging, or writing, she loves spending time with her Pomeranian, Chips!