Color trend fashion 2023

Hues span from bold brights to calm tones for makeup and packaging.

09.08.22

The “next big thing” in color cosmetics and packaging was revealed at New York Fashion Week from trend expert Pantone.

  The Pantone Fashion Color Trend Report Spring/Summer 2023 edition features the top ten standout colors, as well as the five new classics the beauty industry can expect to see as fashion designers introduce new spring/summer collections.

Expert Color Insight on Spring & Summer 2023

According to Pantone Color Institute experts, colors for Spring/Summer 2023 New York “reflects how our experience of the past few years has influenced our relationship with color.”

  “Colors for Spring/Summer 2023 are recalibrated for the new era we are entering. Blending escapism with reality, wholesomeness, and joy, we embrace the exploration of extreme contrast in mood and color,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “There is utility and basic-ness to this season’s color story, while at the same time, there is an uplifting vital sense of play that comes through.”

Spring/Summer 2023 NYFW Color Palette

●     Pantone 18-1664 Fiery Red: a super charged red tone signaling an energetic intensity
●     Pantone 18-2143 Beetroot Purple: an emboldened fuchsia hue depicting the fruits of nature
●     Pantone 15-1335 Tangelo: a tangy, tasty vitamin enriched orange
●     Pantone 15-1530 Peach Pink: a nurturing peach tone invites you in for a warm embrace
●     Pantone 14-0756 Empire Yellow: a luminescent yellow that radiates joyfulness
●     Pantone 12-1708 Crystal Rose: a clear pink conveying modern romance
●     Pantone 16-6340 Classic Green: a nourishing green imbued with health giving qualities
●     Pantone 13-0443 Love Bird: an exotic green with a lively character
●     Pantone 16-4036 Blue Perennial: a stand-out blue that spikes the palette
●     Pantone 14-4316 Summer Song: a clean blue tone that expresses relaxation and tranquility

Spring/Summer 2023 New Classics

●     Pantone 12-4604 Skylight: a pure and watery cleansing aqua
●     Pantone 12-1009 Vanilla Cream: a soft and delicious creamy tone
●     Pantone 13-3804 Gray Lilac: a dreamy and ethereal lilac infused gray
●     Pantone 15-0628 Leek Green: a vegetal green with a subtle flavor
●     Pantone 17-1221 Macchiato: a delectable brown with a light layer of foam

Color trend fashion 2023

Color chart courtesy of Pantone

WGSN e Those disclose which colors will be hot in 2023, as is the case with Digital Lavander color, that evokes stability, serenity and balance. We talked to Joanne Thomas, Coloro content head, what explains, in this exclusive interview, how does the forecast work of Tendencies, able to influence the most important brands in the world.



How does the process for defining the colors of the year?

It all starts with a survey carried out by WGSN and Coloro collaborators, located in the Americas, Africa, Asia and Europe, covering the creative fashion industry, Lifestyle, interior, technology and beauty. Our employees share insights about opinion leaders, social movements, influential events and new brands from your regions, resulting in a truly global view of the forces that are shaping trends. All this research feeds our seasonal selection., which is selected directly from the Coloro library whose “collection” contains 3.500 contemporary tones. Each of the forecast's key colors is then rigorously tested by experts. Those to ensure reachability on all substrates and acceptable speed, so you can be sure they are achievable before lab immersion.

Also check the colors of the year of 2021.




How long does it take to reach the conclusion that these shades will be the trend?

After compiling the extensive survey of our global contributors, We have a week of immersion with leading industry experts on the WGSN and Coloro teams. The main Tendencies, colors and messages are extracted and analyzed collaboratively and, after rigorous checks by the Coloro technical team to understand the viability on all substrates, our five main colors are finished.


Color trend fashion 2023

Source: WGSN



Digital Lavender, Luscious Red, Sundial, Tranquil Blue and Verdigris are the color names for 2023. Who chooses the names of the new colors?

Names are selected by the WGSN and Coloro color team, before being verified by our in-house Equality Vision Team to ensure a proper translation on a global scale. All names are unique to WGSN and selected to truly encapsulate the mood of the season and align with the mindset of consumers in 2023. Tranquil Blue, for example, it has a lightness and clarity that reminds the elements of air and water. Representing stillness and tranquility, that consumers will seek to counteract overwhelming emotions.


Color trend fashion 2023

Source: WGSN



of these five colors, Digital Lavender is considered the color of the year of 2023, Certain? Why?

The year of 2023 will see renewed optimism emerge, as the world adjusts for the return of the safer days we so crave during the pandemic. With priorities and perceptions changed, consumers will seek to connect with colors that offer a sense of hope and balance. Digital Lavender means stability, digital serenity and escapism that many of us embody in restorative rituals to protect our mental health in difficult times. Shades of purple have long been associated with spirituality; associated with the crown chakra, they are believed to bring a sense of balance. As consumers shift their focus to more holistic offers and catering, we see an increase in digitized well-being., as people seek to gain control of their well-being. A color rarely found in nature, Digital Lavender offers a glimpse into other realities. evoking calm and serenity, we predict that this sensory color will travel through our virtual and physical worlds..



Color trend fashion 2023

Source: WGSN



What are these five colors chosen as highlights for 2023 represent?

Our top five colors speak to time spent in the virtual world, as technology allows for ever more sophisticated fantasies and continuous uncertainty in the real world, encouraging us to stay in these spaces. Our digital confidence will inspire dreamy surreal pastels and saturated sparkles, como Tranquil Blue, Luscious Red, Verdigris e Digital Lavender, that look new and exciting.


Color trend fashion 2023

Source: WGSN


Sustainability will no longer be a notional concept. Consumer demand will drive brands to make sustainability visible, reachable and affordable. Using our top five colors in a more thoughtful way, through cross-seasonal solutions and inclusive design, can give products a longer shelf life, but still bring news. And what do I mean by that? This way, it is possible for the parts inside people's closets to have more usability, thus providing that an article is used many times, and that parts are not easily discarded or retired.



Color trend fashion 2023

Source: WGSN



See more about trends related to new to live, to the world of architecture and design here in our BLOG. Stay on top of exclusive content!


What are the fashion colors for 2023?

The top 10, which you can browse below, are: Fiery Red (18-1664), Beetroot Purple (18-2143), Tangelo (15-1335), Peach Pink (15-1530), Empire Yellow (14-0756), Crystal Rose (12-1708), Classic Green (16-6340), Love Bird (13-0443), Blue Perennial (16-4036) and Summer Song (14-4316).
Until then, we've left some thoughts on Spring 2023 fashion trends you may be able to expect ahead..
Denim On Denim. ... .
Goodbye Jorts, Hello Lorts. ... .
Grunge From The Past. ... .
Dresses Over Pants. ... .
Renewed Staples. ... .
Lighten Up. ... .
See Through Dresses..
2023 Colors of the Year by Valspar Soft shades of pink and purple, including Gentle Violet (pictured above) and Southern Road, add sophisticated yet subtle color to walls, while rich, restorative blues and greens, including Flora and Everglade Deck, pair well with wood tones and brass accents.

What Colour is in for summer 2023?

Honey shaded coral, crisp, brilliant blue, and fruity, tropical orange: Pantone's color trend report for Spring/Summer 2023 is here, and it's bold.