Toyota Crown 2023 Price

The 2023 Toyota Crown will arrive at U.S. dealerships early next year and pricing will begin at $39,950.

Costing $3,125 more than the outgoing Avalon, the entry-level Crown XLE is an “elevated sedan” that features LED lighting units and 19-inch alloy wheels with a two-tone finish. Buyers will also find an acoustic windshield as well as acoustic front glass to keep the cabin hushed.

Speaking of the interior, the cabin comes equipped with eight-way power and heated front seats with fabric and SofTex upholstery. They’re joined by a 12.3-inch digital instrument cluster and a 12.3-inch Toyota Audio Multimedia system with wireless Apple CarPlay and Android Auto.

Other highlights include a leather-wrapped tilt/telescopic steering wheel, a dual-zone automatic climate control system, and an auto-dimming rearview mirror with HomeLink. Rounding out the highlights are a six-speaker audio system, a wireless smartphone charger, and split-folding rear seats.

Driven: The 2023 Toyota Crown Is A Hybrid, Hail Mary Pass For Mainstream Sedans

Toyota Crown 2023 Price

The mid-level Crown Limited begins at $45,550 and has a lightly revised exterior with fancier LED headlights, rain-sensing wipers, and a fixed panoramic glass roof.

Bigger changes occur in the cabin as the Limited is more luxurious thanks to heated and ventilated leather front seats, heated rear seats, and a heated leather steering wheel. The upscale trim also includes an 11-speaker JBL premium audio system.

Both the XLE and Limited are powered by a fourth-generation Toyota Hybrid System, which consists of a 2.5-liter four-cylinder engine, two electric motors, and a small nickel-metal hydride battery pack. The powertrain produces a combined output of 236 hp (176 kW / 239 PS) and allows for a 0-60 mph (0-96 km/h) time of 7.6 seconds. More importantly, the models are slated to return an estimated 42 mpg city, 41 mpg highway, and 41 mpg combined.

The good news doesn’t end there as the Crown comes standard with all-wheel drive. The Electronic On-Demand AWD system features a rear-mounted electric motor, which activates as needed to provide additional traction.

Toyota Crown 2023 Price

Customers looking for maximum performance and luxury can opt for the $52,350 Crown Platinum. It ups the ante with larger 21-inch wheels and an available two-tone paint job.

However, the car is more notable for having an all-new Hybrid Max powertrain. It features a turbocharged 2.4-liter four-cylinder engine, a front electric motor that helps to maximize torque production, and a rear eAxle for improved performance as well as all-weather traction. The model also sports an adaptive variable suspension and a direct shift six-speed automatic transmission with a hydraulic multi-plate wet start clutch.

This setup gives the Crown Platinum a combined output of 340 hp (254 kW / 345 PS) and a 0-60 mph (0-96 km/h) time of 5.7 seconds. Unfortunately, the performance comes at a cost as the estimated fuel economy rating drops to 29 mpg city, 32 mpg highway, and 30 mpg combined.

Toyota Crown 2023 Price

Regardless of which trim is selected, all Crowns come equipped with the Toyota Safety Sense 3.0 suite of driver assistance systems. It includes Full-Speed Range Dynamic Radar Cruise Control, Lane Departure Alert with Steering Assist, Lane Tracing Assist, and a Pre-Collision System with Pedestrian Detection. Buyers will also find Automatic High Beams and Proactive Driving Assist, which “provides gentle braking and/or steering to help support driving tasks such as distance control between your vehicle and a preceding vehicle, pedestrian, or bicyclist.” Other standard safety features include a Blind Spot Monitor, Rear Cross Traffic Alert, and Rear Seat Reminder.

The Limited builds on that extensive list by adding Front and Rear Parking Assist with Automatic Braking, while the Platinum goes one step further with a Panoramic View Monitor and an Advanced Park System. The latter uses sensors to identify an open parking space, so the vehicle can automatically park there as the steering, shifting, acceleration, and braking is done for you.

Note: Prices exclude a $1,095 destination charge

TOYOTA CROWN XLE

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TOYOTA CROWN LIMITED

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TOYOTA CROWN PLATINUM

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The Toyota Crown returns to the United States following a five-decade hiatus. While the latest incarnation of the Crown is a replacement for the outgoing Avalon sedan, the Crown is not a typical sedan. With its unusual styling and raised ride height, it has both sedan and crossover SUV characteristics. This complements a roomy, upscale cabin and many premium features. Find out what we know so far about the release date, price, specs, and features of the new 2023 Toyota Crown.

When will the 2023 Toyota Crown be available?

Toyota Crown 2023 Price
2023 Toyota Crown | Toyota

The new 2023 Toyota Crown will be available in early 2023 at Toyota dealerships throughout the U.S. and in various international markets. Also, prospective customers can now build the Crown on the Toyota site. The Crown offers a choice of three trims: XLE, Limited, and Platinum.

How much is the 2023 Toyota Crown?

The starting price of the 2023 Toyota Crown sedan is $39,950 MSRP for the XLE trim, $45,550 for the Limited trim, and $52,350 MSRP for the Platinum trim. Compared to the outgoing 2022 Avalon, which starts at $36,825 MSRP, the Crown costs more.

2023 Crown specs: Hybrid engine options and gas mileage

Toyota Crown 2023 Price
2023 Toyota Crown | Toyota

The new 2023 Toyota Crown offers two hybrid engine options:

  • Toyota Hybrid System (2.5-liter four-cylinder engine and three electric motors): 236 horsepower
  • HYBRID MAX (turbocharged 2.4-liter four-cylinder engine and one electric motor): 340 horsepower 

The XLE and Limited trims feature the Toyota Hybrid System and a continuously variable automatic transmission (CVT), while the top-of-the-line Platinum trim comes equipped with the more powerful HYBRID MAX and a six-speed automatic transmission. Also, all Crown models have an all-wheel drive system and selectable drive modes. Additionally, the Platinum trim has an adaptive variable suspension.

For efficiency, the Crown gets estimated gas mileage of up to 38 combined mpg for the Toyota Hybrid System. The HYBRID MAX has an estimated fuel economy of up to 28 combined mpg.

2023 Crown: Exterior and interior design and features

Toyota Crown 2023 Price
2023 Toyota Crown | Toyota

Compared to the outgoing Avalon sedan, the 2023 Toyota Crown has a flashier design. Also, as mentioned earlier, it has a raised ride height with crossover SUV-like characteristics. Inside the cabin, compared to the Avalon, the Crown is more upscale, especially for the Limited and Platinum trims. Additionally, it has a generous amount of passenger space. 

Notable interior features offered for the Crown include heated and cooled front seats, a dual-zone climate control system, ambient interior lighting, and a panoramic sunroof. Also, notable interior technology features include a 12.3-inch infotainment touchscreen, a second 12.3-inch display for the digital cluster, a Wi-Fi hotspot, wireless Apple CarPlay and Android Auto smartphone integration, and a wireless smartphone charging pad.

What are the color options for the Toyota Crown?

Toyota Crown 2023 Price
2023 Toyota Crown | Toyota

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Exterior paint color options for the 2023 Toyota Crown include:

  • Black
  • Oxygen White
  • Magnetic Gray Metallic
  • Heavy Metal
  • Supersonic Red
  • Bronze Age

Also, the Platinum trim offers two-tone color options, with black paint that extends from the hood to the trunk. 

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Additionally, for warranty coverage, the 2023 Crown has a 3-year/36,000-mile basic warranty and a 5-year/60,000-mile powertrain warranty. Furthermore, it offers a free maintenance plan, with two years or 25,000 miles of coverage.

This article was updated on 11/2/2022 with the latest vehicle information.

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How much does a new Toyota Crown cost?

The Crown goes on sale in early 2023. Hybrid and all-wheel drivetrains are standard. Prices start at $39,950 for the base XLE model, $45,500 for Limited and $52,350 for Platinum. All prices exclude $1,095 destination charge.

Is Toyota Crown a luxury car?

The Toyota Crown (Japanese: トヨタ・クラウン, Hepburn: Toyota Kuraun) is an automobile which has been produced by Toyota in Japan since 1955. It is primarily a line of mid-size luxury cars that is marketed as an upmarket offering in the Toyota lineup.

Where will the 2023 Toyota Crown be built?

The Crown is built exclusively in Japan, for now. A 12.3-inch touchscreen is standard on all trims. Crown pricing starts at $41,045 for an XLE and ranges up to $53,445 for a Platinum. The Platinum gets a six-speed automatic transmission with a wet clutch in lieu of the XLE and Limited's CVT.

How much is the new Toyota Crown 2022?

More on the Crown The Crown XLE starts at $41,045 and comes with a hybrid setup that uses a 2.5-liter gasoline engine and makes a total of 236 horsepower. That starting price is $3125 more than the 2022 Avalon XLE's.