Exhibition Trade Fair cashew nut 2021 international food industry
Entering the European market for cashew nutsLast updated: 22 February 2021 Takes 33 minutes to read Food safety certification combined with reliable and frequent laboratory testing helps create a positive image for cashew nut producers wishing to export to Europe. Sustainable production and the implementation of corporate social responsibility measures will help emerging suppliers gain an additional advantage. The toughest existing competitors for new suppliers of shelled cashew nuts are Vietnam and India. Vietnamese and Indian companies have the power to keep prices of cashew nuts relatively low because of their large-scale production and mechanised processing methods. Show
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1. What requirements must cashew nuts comply with to be allowed on the European market?What are the mandatory requirements?All foods, including cashew nuts, sold in the European Union (the EU) must be safe. Imported products are no exception. Additives must be approved. Limits are placed on levels of harmful contaminants, such as pesticide residues and mycotoxins. It should also be clear from the labelling that nuts can cause allergies. Contaminant control in cashew nutsThe European Commission Regulation sets maximum levels for certain contaminants in food products. This regulation is frequently updated and, apart from the limits set for general foodstuffs, a number of specific limits apply to contaminants in particular products, including cashew nuts. The most common requirements regarding contaminants in cashew nuts relate to the presence of mycotoxins, pesticide residues, micro-organisms, and heavy metals. MycotoxinsThe presence of mycotoxins (aflatoxins, in particular) is the main reason why nuts may be banned on the European market. The level of aflatoxin B1 in cashew nuts must not exceed 5 μg/kg and the total aflatoxin content (B1, B2, G1 and G2) must not exceed 10 μg/kg. However, the incidence of aflatoxins is lower in cashew nuts than in other nuts, such as groundnuts. Most, but not all, sources agree that aflatoxin is not an issue in cashew nut production. The main reason for this is that their shells contain cardol, which inhibits the development of aflatoxins. Pesticide residuesThe European Union has set maximum residue levels (MRLs) for pesticides found in and on food products. Products containing a higher concentration of pesticide residues than allowed are withdrawn from the European market. However, it is fairly uncommon to encounter excessive levels of pesticide residues in the cashew nut trade. This is because the shell, in which residues may accumulate, is removed before the nuts are imported into Europe. The EU regularly publishes a list of pesticides which are approved for use in the European Union. This list is updated frequently. In 2020, the European Commission set the following pesticide residue limits and effective dates for cashew nuts (see Table 1) Table 1: The European Union pesticide limits changes relevant for cashew nuts during 2020 Pesticide name Residue limit Adoption date Triasulfuron 0.01 ppm 18.05.2020 Prochloraz 0.01 ppm 04.09.2020 European Food Safety Authority (EFSA) also proposed decrease of the MRLs for the following pesticides relevant for cashew nuts: glyphosate, spinetoram, pyridaben and fluopyram. One of the most recent changes adopted in 2020 is the level of chlorates, which is set to 0.1 for all tree nuts including cashews. Legislation on level of chlorates entered into force in June 2020. In the production of cashew nuts, chlorates are not typical pesticides but they can come in contact with cashews by the use of chlorinated water and through chlorinated detergents. Therefore, cashew nut exporters must control the use of water and detergents in their production facilities. Microbiological contaminantsThe presence of very low levels of salmonella and E. coli in ready-to-eat or processed foods, including cashews, is an important cause of foodborne illness. Tree nut processors should consider salmonella and E. coli as major public health risks in their hazard analysis and critical control point (HACCP) plans. Tips:
What additional requirements do buyers often have?Quality requirementsThe quality of cashew nut kernels is determined by the percentage of defective produce, by number or weight, and by their size, shape and colour. The industry has defined several quality criteria but some of them, such as taste and flavour, are subjective and cannot easily be determined on the basis of physical characteristics. Specific cashew nut quality requirements are established in several standards. The most widely applied standard in Europe is the standard established by the United Nations Economic Commission for Europe (UNECE). Similar but slightly different standards are also developed by several producing countries such as India, Brazil, Vietnam, Tanzania, Kenya and the Association of Southeast Asian Nations. The most important criteria used to define the quality of cashew nuts are as follows:
Food safety certificationAlthough food safety certification is not obligatory under European legislation, it has become a must for almost all European food importers. Most established European importers will not work with you if you cannot provide some type of food safety certification. The majority of European buyers will ask for certification recognised by the Global Food Safety Initiative (GFSI). For cashew nuts the most popular certification programmes, all of which are recognised by GFSI, are:
Please note that this list is not exhaustive and food certification systems are constantly under development. The majority of food safety certification programmes are based on existing ISO standards like ISO 22000. Although different food safety certification systems are based on similar principles, some buyers may prefer one management system in particular. For example, British buyers often require BRC, while IFS is more common for German retailers. It should also be noted that food safety certification is only a basis from which to start exporting to Europe. Serious buyers will usually visit/audit your production facilities within no more than a few years. Corporate Social ResponsibilityCompanies have different requirements as regards social responsibility. Some companies will require adherence to their code of conduct or to common standards such as the Supplier Ethical Data Exchange (SEDEX), Ethical Trading Initiative (ETI) or amfori Business Social Compliance Initiative code of conduct (BSCI). Packaging requirementsThere is no general rule for the size of packaging for exported cashew nuts, but the most common type of export packaging is 10 kg to 25 kg polybags. In order to prolong the shelf life, bags are often vacuum-sealed by extracting the air and injecting carbon dioxide and nitrogen. Cashew nuts are also packaged in airtight tins. The use of paper or stamps bearing trade specifications is allowed, provided the printing or labelling has been done with non-toxic ink or glue. The packaging is often formed in a cubic shape in order to efficiently use the pallet and container space. Dimensions can vary but all are compatible with standard pallet and container dimensions. Labelling requirementsThe name of the product must appear on the label and either cashew nut kernels or cashew nuts. Other trade names pertaining to form can be used in addition to cashew nut kernels. It is common for export package labelling to also include the crop year. Information about bulk packaging has to be indicated either on the packaging or in accompanying documents. Bulk package labelling must include the following information:
The lot identification number and the name and address of the manufacturer, packer, distributor or importer may be replaced by an identification mark. In the case of retail packaging, product labelling must be in compliance with the European Union Regulation on the provision of food information to consumers. This regulation specifies requirements for nutrition labelling, origin labelling, allergen labelling and clear legibility (minimum font size for mandatory information). Please note that this regulation lists cashew nuts as a product which can cause allergies or intolerances and therefore allergen information must be clearly visible on the retail packaging. Tips:
What are the requirements for niche markets?Organic cashew nutsTo market cashew nuts as organic in Europe, they must be grown using organic production methods according to European legislation in this respect. Growing and processing facilities must be audited by an accredited certifier before you are allowed to use the European Unions organic logo on your products, as well as the logo of the standard holder (for example, the Soil Association in the United Kingdom or Naturland in Germany). Note that importing organic products to Europe is only possible if you are in possession of an electronic certificate of inspection (eCOI). Each batch of organic products imported into the EU has to be accompanied by an electronic certificate of inspection, as defined in Annex V of the Regulation defining imports of organic products from third countries. This electronic certificate of inspection has to be generated via the Trade Control and Expert System (TRACES). Sustainability certificationThe two most commonly used sustainability certification schemes are Fairtrade and Rainforest Alliance. Fair Trade international has developed a specific standard for nuts intended for small-scale producer organisations. This standard defines protective measures for workers in cashew nut processing facilities. In addition, the standard defines the terms of payment and FairTrade Minimum Price for conventional and organic raw cashew nut kernels from Africa. In order to improve the sustainable production and sourcing of cashew nuts, a group of primarily European companies and organizations formed the Sustainable Nuts Initiative in 2015. The main objective of this initiative is to improve the circumstances in nut-producing countries and work towards sustainable supply chains. Ethnic certificationThe Islamic dietary laws (Halal) and the Jewish dietary laws (Kosher) impose specific dietary restriction. If you want to focus on Jewish or Islamic ethnic niche markets, you should consider implementing Halal or Kosher certification schemes. Tips:
2. Through what channels can you get cashew nuts on the European market?Cashew nuts are mostly used as a snack in Europe. They are also used as an ingredient in the food processing industry. The ingredient application market is much smaller but is growing faster than the snack application market. How is the end market segmented?The largest user of cashew nuts in Europe is the snack segment. Approximately 90% of imported cashew nut kernels in Europe are sold as snacks, predominantly as roasted salty snacks. Cashew nut kernels are also increasingly used by food processing industries as ingredients. Figure 1: End market segments for cashew nuts in Europe Snack segmentIn 2018, the retail value of the savoury snacks market in Europe amounted to around 17 billion, which is nearly 1.5% of the total European food and drinks market. The largest market for savoury snacks in Europe is the UK, with an estimated value of around 5 billion. The most consumed salty snack in Europe is still potato chips, but nuts (including cashew nuts) are increasingly consumed and perceived as a healthier option. Snack nut consumption in the EU increased by almost 80% between 2009 and 2018. Within the snack segment, two different trends are influencing consumption. One is the development of different roasting flavours in order to diversify the offering and match it with different taste preferences. Another trend is the increasing range of unsalted and unroasted cashews as a healthier alternative to salted snacks. Ingredient segmentThe food processing segment accounts for roughly 10% of the European cashew nut market. It is expected that this food processing segment will gain market share over the next several years. Several important product launches and developments are described in the trends chapter of this study. The most common cashew ingredient users include the following:
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Through what channels do cashew nuts end up on the end market?Specialised nut importers represent the most important channel for cashew nuts in Europe. There are also several alternative channels, such as agents, food processors or food service companies. Important players in the cashew nut segment include roasting and packing companies. Some roasting companies have specialised in selling roasted, salted and spiced cashew nuts to packers in bulk. Some important roasting companies in Europe include Ireco (Luxembourg), Intersnack (Germany/International), Max Kiene (Germany) and Trigon (the UK). Many packing companies have roasting facilities in their factories, enabling them to develop different products which they can sell directly to consumer segments. Figure 2: European market channels for cashew nuts Source: Autentika Global Importers/wholesalersIn most cases, importers act as wholesalers. They very often sell cashew nuts to roasting companies which process cashew nuts and package them for sale to consumers. Some importers also have their own processing and packing equipment, so they can also supply retail and food service channels directly. Importers usually are usually quite knowledgeable when it comes to the European market and they closely monitor developments in cashew nut producing countries. Therefore, they are your preferred contact, as they can inform you in good time about market developments and provide practical advice about exports. Cashew nut importers normally import other types of edible nuts and dried fruit as well, so offering other products in addition to cashew nuts can increase your competitiveness. For new suppliers, the challenge is to establish lasting relationships with well-known importers, as they usually already work with selected suppliers. Established importers perform audits and visit producing countries on a regular basis. Many new contacts find they must offer the same quality at lower prices than their competitors, at the start of the relationship. The positions of the importer and food manufacturers are put under pressure by retailers. The higher demands imposed by the retail industry determine the supply chain dynamics from the top down in the chain. The pressure translates into lower prices but also added value in the form of sustainable, natural, organic, or fair trade products. As a result, transparency in the supply chain is needed. To achieve this, many importers develop their own codes of conduct and build long-lasting relationships with preferred developing country suppliers. Agents/brokersAgents involved in the cashew nut trade typically perform two types of activities. Agents normally act as independent companies that negotiate on behalf of their clients and as intermediaries between buyers and sellers. Typically, they charge commissions ranging from 2% to 4% for their intermediary services. Another activity performed by these parties is the supply of private labels for retail chains in Europe. For most developing country suppliers, it is very challenging to participate in the demanding private label tendering procedures. For these services, some agents, in cooperation with their cashew nut suppliers, participate in procurement procedures put out by the retail chains. Cashew nut agents in the leading European markets include the following: Hpm Warenhandelsagentur (Germany), MW Nuts (Germany), Global Trading (Netherlands), QFN (Netherlands), and Nutfully (Belgium). Retail channelRetailers rarely buy directly from developing country exporters. However, certain developing country exporters (processors) package their products directly for private label or even their own label brands. Recently, the retail sector has become increasingly polarised, seeing a shift towards either the discount or the high-level segment. Consolidation, market saturation, fierce competition and low prices are key characteristics of the European retail food market. The leading food retail companies in Europe differ per country. The companies with the largest market shares are Schwartz Gruppe (Lidl and Kaufland brands), Carrefour, Tesco, Aldi, Edeka, Leclerc, Metro Group, Rewe Group, Auchan, Intermarché and Ahold (Delhaize, Albert Heijn and several other brands). During 2020, online sales increased significantly for all retailers. This is caused by the COVID-19 pandemic, as many consumers must remain in their homes and avoid going out for shopping. Online sales have influenced logistics and delivery efficiency of the large retail chains. Online sales are a potential threat for small shops. Foodservice channelThe foodservice channel (hotels, restaurants and catering establishments) is usually supplied by specialised importers (wholesalers). The foodservice segment often requires specific packaging of cashew nuts in weights of 1kg to 5kg, which is different from the requirements for bulk or retail packaging. World cuisines, healthy food and food enjoyment are the major driving forces in the foodservice channel in Europe. The fastest-growing business types tend to be new (healthier) fast food, street food and pop-up restaurants, as well as restaurants serving international cuisines and sandwich bars. Tips:
What is the most interesting channel for you?Specialised importers seem to be the most useful contact if you aim to export cashew nuts to the European market. This is specifically relevant for new suppliers as supplying the retail segment directly is very demanding and requires considerable investments in the area of quality and logistics. However, packing for private labels may be an option for the well-equipped and price competitive producers. Still, private label packing is often done by importers that enter into contracts with retail chains in Europe. In addition, in order to have full control of the processing, it is easier to roast and pack cashew nuts for the snack segment within Europe. As the cost of labour in Europe is increasing, cashew nut importers sometimes search for more cost-effective roasting operations, in Eastern Europe or developing countries, for instance. 3. What competition do you face on the European cashew nut market?Which countries are you competing with?Vietnam and India are the key competitors for emerging suppliers of cashew nuts to Europe. These two countries supply more than 90% of all cashews to Europe, followed by Brazil which has a market share of approximately 3%. Also, Vietnam and India process more than 90% of the worlds cashew crop. Apart from these three leading suppliers, no other country holds a European market share of more than 1%. However, there are a lot of initiatives in Africa to increase processing capacity. This is already boosting imports from African destinations. Vietnam by far the leading supplier of cashew nuts to EuropeVietnam is the leading exporter of cashew nuts to Europe and the rest of the world. In terms of tonnes of in-shell cashew nuts, Vietnam actually produces less than Ivory Coast and India. In 2019, Vietnam produced around 62,000 tonnes of shelled cashew nut kernels, but exported 6 times more (around 400,000 tonnes). This is explained by the installed shelling capacity in Vietnam which means a much greater quantity can be handled than for domestic production alone. The Vietnamese cashew crop in 2020 is reported to be 20% higher than it was in 2019. In order to utilise its many shelling facilities, Vietnam imports in-shell cashew nuts from Ivory Coast, Cambodia, Tanzania, Ghana, Nigeria and other producing countries. It is expected that Vietnamese imports of in-shell nuts from Ivory Coast will gradually decrease, due to investments in processing facilities in this country. However, import from Cambodia is expected to rise. Vietnamese processors are increasingly investing in Cambodian production of in-shell nuts. Most shelled cashew nuts (kernels) produced by Vietnam are exported, only around 5% is consumed locally. In 2019, Vietnam exported around 400,000 tonnes of cashew nut kernels, with the United States as the leading export destination, followed by China. Around 30% are exported to the European Union. 40% of Vietnamese exports of cashew nuts to Europe go to the Netherlands. Vietnam handled COVID-19 crisis very well in 2020, and exports of cashew nuts continued without any significant problems. The Binh Phuoc province accounts for 50% of Vietnams total cashew production. The harvesting seasons depend on weather conditions but frequently last from January to May. The practice of manually cracking has almost been eliminated in Vietnam due to unavailability of workforce. Instead, the in-shell cashews are cooked and then cracked by machines. To maintain the leading position in the worlds cashew supply, the Vietnamese cashew industry receives support from various governmental and industry organisations. Investments in new cashew plantations and productivity are supported by the Vietnamese Ministry of Agriculture and Rural Development (MARD). In addition to the development of domestic production, MARD also cooperates with Cambodia to develop reliable sourcing for the domestic processing industry. The Vietnam Cashew Association (VINACAS) supports the development of technology and promotional activities, while the Vietnam Trade Promotion Agency supports export activities. India, the world leader in cashew nut production and consumptionWith a crop of 198 thousand tonnes of kernels, India was the top producer in 2018/19, followed by Ivory Coast, Vietnam and Tanzania. In contrast to Vietnam, India consumes large quantities of cashew nuts locally. According to the International Nuts and Dried Fruit Council, India consumes around 30% of domestic production of cashew nut kernels. Also, India is the largest world consumer of cashew kernels accounting for around 30% of the total world consumption. Domestic consumption in 2018 was estimated at 329,000 tonnes, which is 180,000 tonnes more than the second-largest market worldwide, the United States. Production facilities are mainly located in coastal regions with Maharashtra as the leading producing region. Harvesting usually takes place in March, April and May. Although Indian cashew production continues to increase, productivity is still lower than in Vietnam because of the frequent use of manual processing. Unlike in Vietnam, the COVID-19 crisis did influence the harvest in India. India introduced lockdown measures during the peak of the harvesting season. This led to a 10% crop decrease and it negatively influenced the quality. The production and export of Indian cashews are supported by the Cashew Export Promotion Council of India. The Indian government supports efforts to increase the production area and the replanting of old trees. Still, the large processing capacities are larger than needed to handle domestic production and large quantities of in-shell nuts can be imported from Western African countries Ivory Coast, Benin, Tanzania, Ghana, Guinea-Bissau and others. The main export market for Indian cashew nuts is the United Arab Emirates, followed by the Netherlands, Japan and Saudi Arabia. BrazilBrazil accounts for 3% of global cashew kernel production and 3% of global exports. Cashew nut production in Brazil is concentrated in the northeast of the country with around 95% of cashew nuts produced in the states of Ceará, Piauí and Rio Grande do Norte. Similar to Vietnam and India, Brazil imports in-shell cashew nuts from Africa in order to utilise processing capacities. A specific characteristic of Brazil is that it imports inshell cashew nuts only from Ivory Coast. Due to its geographic location, Brazil exports significant quantities to the United States around 35%. In 2019, 32% of Brazilian cashew nuts were exported to the European Union with the Netherlands as the top export destination. Export promotional activities are undertaken by the Brazilian Trade and Investment Promotion Agency (APEX Brasil). APEX Brasil arranges for national stands at European trade fairs and other trade events. Mozambique, emerging developing country supplierEuropean imports of cashew nuts from Mozambique increased significantly since 2015, with only 760 tonnes imported in 2015 compared to 1700 tonnes in 2019. Still, Mozambiques share represents only 1% of total European imports. Most of Mozambiques cashew nuts go to the Netherlands (27%), followed by Germany (24%), Italy (18%) and Sweden (14%). Currently, Mozambique exports more than 80% of its cashew nuts as raw in-shell nuts to Vietnam and India. However, processing capacities are increasing. Within just 2 years, exports of kernels increased 5 times, from around 2 thousand tonnes in 2017 to 10 thousand tonnes in 2019. The National Institute of Cashew is implementing the governments Cashew Master Plan for the period from 2017 to 2020. This includes several interventions such as the replacement of the old trees, introduction of new technologies, promotion of the processing industry and creation of new jobs. In order to promote processing, the government of Mozambique is levying export taxes for in-shell nuts while no tariff applies to kernels. Apart from the national support, the cashew sector in Mozambique receives aid from international projects such as ComCashew financed by Germany (GIZ), MozaCajú financed by the United States (USAID) and the World Bank programme Lets Work. Ivory Coast, the worlds largest in-shell producerIvory Coast is the worlds number one in-shell producer of raw cashew nuts, producing an estimated 800,000 tonnes in 2019. Ivory Coast does not have sufficient processing capacity for shelling, so the country exports most of its cashews, like other African countries, as in-shell nuts to Vietnam and India. However, Ivory Coast receives national and international support (including CBI) and investments in processing capacities. Besides domestic investments, foreign companies also invest in cashew processing in Ivory Coast (for example from Vietnam). Export of shelled cashew nuts from Ivory Coast increased from 6.6 thousand tonnes in 2015 to more than 11,000 tonnes in 2019. Still, Europe is not the main target market for cashew nuts, and Ivory Coast exports most of its kernels to Vietnam, followed by India. One of the reasons are investments by the Vietnamese companies, they import nuts from Ivory Coast for further processing, packing and re-exporting in Vietnam. The Cotton and Cashew Board (Conseil du Coton et de lAnacarde) regulates cashew production and marketing and promotes processing in Ivory Coast. The government supports investments in processing through various different subsidies. For example, it was recently announced that cashew nut processors in Ivory Coast will be exempted from customs duties and value-added taxes for processing equipment purchased in the next five years. The COVID-19 pandemic did not seriously affect the production of cashew nuts in 2020. The main challenges were logistical issues and delivery delays. Burkina FasoIn Burkina Faso, production and processing of cashew nuts is increasing. In 2019, the crop of inshell cashews was estimated at 120 thousand tonnes and exports at 96 thousand tonnes (including some stocks from the previous season). However, almost all of these cashews were exported as in-shell nuts for further processing. In 2019, the key destinations were re-exporting and processing countries, primarily Ghana and Vietnam. In 2019, the export of shelled cashew nuts to Europe increased to 1.7 thousand tonnes, with Belgium as the main destination. The production of cashew in Burkina Faso is supported by the National Union of Cashew Producers (UNPA), the National Association of Processors, and the National Union of Cashew Nut Exporters. In addition, Burkina Faso is included in the activities of African Cashew Alliance (ACA), ComCashew and Self Help Africa. Tips:
Which companies are you competing with?There are thousands of companies around the world that produce, process and export cashew nuts. One company stands out, as one of the most important influencers in the cashew community. That company is Olam International, the largest cashew nut exporter in the world, which processes cashew nuts in several countries. Olam runs more than 15 cashew processing facilities in Asia and Africa. In India and Vietnam, Olam uses fully-mechanised shelling facilities. In the supply of cashew nuts, Olam pays considerable attention to food safety. Olam also invests in sustainability through different programmes such as the Olam Livelihood Charter (helping smallholders and local communities improve their standard of living) and AtSource (making more transparent supply chains), or participation in projects such as the Sustainable Nut Initiative. A quick overview of some leading companies per supplying country is given below. Vietnamese companiesAccording to VINACAS, Vietnam is home to nearly 400 companies which export in-shell cashews and around 150 processing companies. The top exporter of Vietnams cashew kernels is Olam International, with around 10% of the total export share. However, Olam cannot simply be considered a Vietnamese company only, as it is a multinational (headquartered in Singapore) with cashew nut processing operations in several countries. After OLAM, the largest Vietnamese cashew nut processor is the company Long Son. Long Son, is Vietnams largest processor with ten processing facilities across the country. Long Son is constantly growing as a result of mergers with and acquisitions of other processors in Vietnam. Moreover, Long Son owns several companies outside of Vietnam. The other three exporters among the top five are Thao Nguyen (also famous for the production of cashew cardanol oil), Minh Huy, and Hoang Son 1. Other companies that are thought to be among the top exporters and/or processors in Vietnam are Cao Pat, Phu Thuy, Rals Vietnam (a subsidiary of Indian company Rajkumar Impex), Da Kao, Lafooco (part of PAN Food), Tanimex, Tan Hoa, Haprosimex and Hapro. Phuc An, My An Co, Tan Lon Group and Dan On Foods are also important processors. The remaining companies are much smaller as compared to the top exporters; the next 40 companies in the ranking account for only about 1% of the total export value. There is a trend towards a concentration of the cashew industry in Vietnam. This means the number of processors is decreasing, and large processors are increasing their power. This is a threat for many small and medium-sized companies as some of them are disappearing from the market. Indian companiesIndia is home to many cashew nut processing and exporting companies. Many of these are located in the Kollam (district and city of the Indian state of Kerala). According to Indias Cashew Promotion Council, more than 90% of exported cashew kernels are processed in Kollam. More than 150 companies are listed on the page of Kollams cashew processors. In addition, the Cashew Promotion Council of India publishes a longlist of some 190 exporters of cashew nuts. Like Vietnam, Olam International is an important cashew processor in India. Other notable Indian exporters include Bismi Cashew Company (with seven factories and two packing centres), Fernandes Brothers (one of the leading exporters, in operation for several decades), Bola Surendra Kamath & Sons (a large exporter which also the imports almonds and pistachios to India) and Paranjape Agro Products. The major trend in India is the investment in fully automatic processing facilities. Still, most cashew nuts in India are shelled by pedal-operated machines. However, many processors are switching to automatic processing lines. There is some sort of polarisation of the Indian cashew industry, where broken kernels are consumed locally while whole kernels are meant for export. Cashew companies from BrazilIn order to utilise the existing processing capacity, Brazilian companies also started investing in production in Africa, similar to Vietnam and Indian companies. The largest processor is USIBRAS, with business units in Brazil (Nutsco), Ghana and the United States. USIBRAS processes over 35% of the Brazils total cashew crop (70 thousand tonnes annually). Examples of other Brazilian cashew companies are Amedoas, Cione and Carino. African cashew suppliersOlam International is the largest cashew nut processor in Africa. Aside from Olam, there are many other cashew companies that are increasing their exports to Europe.
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Which products are you competing with?Cashew nuts have unique flavour. It is therefore unusual for buyers to consider alternative products. Cashews are often consumed as part of a salted nuts mix. In such a mix, the proportions of the various types of nuts may vary and will in part determine the price of the mix. The nuts which are most similar to cashews in terms of flavour are probably peanuts, while in terms of popularity, almonds are the toughest competitor of cashews. Almonds, like walnuts and hazelnuts, are traditionally used as ingredient in confectionery, breakfast products, and as topping, more so than cashews. One of the advantages of almonds is that they cost less than cashews. The FOB price of almonds is on average 60% lower than that of cashews. Additionally, the consumption of almonds is promoted more aggressively by the US, the leading supplier of almonds to Europe, than the consumption of cashew nuts is promoted by the leading cashew suppliers (India and Vietnam). Tip:
4. What are the prices for cashew nuts?Depending on the country, retail chain and brand, the prices of the cashew nuts sold to end consumers vary significantly across Europe. The prices of salty roasted cashew nuts usually range from 20/kg to 25/kg, while prices of natural unsalted kernels commonly vary between 12 and 15/kg. These price ranges do not tell cashew nuts suppliers a lot, as the final price is very different from the export price due to the addition of many other costs, such as transport, roasting, packing, sales and profit margins. The approximate breakdown of cashew prices is shown below. Table 2: Breakdown of retail prices for cashew nuts Steps in the export process Price breakdown Farmers, traders and shipping 29% Shelling and processing 16% Shipping and warehousing 3% Roasting, packing and distribution 22% Retail margin 30% The export price of cashew nut kernels has fluctuated considerably since 2012. Between 2012 and 2015, the price was stable. Between 2015 and 2017, prices rose sharply and subsequently declined in 2018 and 2019. In 2019, the average price for cashew kernels even fell below 8/kg. This is just the average price, as the prices vary depending on the type of product. For example, in 2019 the FOB price of Vietnamese W320 kernels was around 7.70/kg, while the price for splits and pieces was unsurprisingly significantly lower. This declining trend has continued in 2020. For examples, many shipments from Vietnam during 2020 (for whole 320 kernels) fell below 3/kg (FOB) while the average Indian export price during the same period was up to 3.4/kg. Tip:
This study was carried out on behalf of CBI by Autentika Global. Please review our market information disclaimer. Follow us for the latest updates
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