25 5000 tips for top 1 ads google năm 2024

As a digital marketer, I recently completed a successful Google ad campaign with a low budget of 5000 rupees. In this blog post, I'll be sharing the objective, results, insights, tips, and behind-the-scenes details of the campaign.

Our client wanted to increase brand awareness and generate leads for their product. I developed a campaign targeting the client's key audience and used Google Ads to achieve our goals.

The campaign was a huge success, generating over 9,000 impressions and 650+ clicks with an average CPC of just 6.42 rupees. We achieved a click-through rate of 7.12% and generated several leads for our client.

google ad campaign result

Through my analysis of the campaign data, I found that ad copy and targeting strategies were highly effective. I also found that our choice of ad format (text-based ads vs. display ads) played a significant role in the success of the campaign.

Based on our experience with this campaign, I recommend the following tips for other digital marketers looking to achieve success with Google Ads on a budget:

• Focus on targeting your key audience: Identify your target audience and tailor your ad copy and targeting strategies to their interests and behaviors.
• Use data to guide your decisions: Regularly analyze your campaign data to identify areas for improvement and make data-driven decisions.
• Experiment with different ad formats: Test different ad formats (such as text-based ads vs. display ads) to see which works best for your campaign.

To achieve the success of the campaign, I had to collaborate with the client and develop a clear understanding of their services and target audience. I also had to regularly analyze and adjust ad copy and targeting strategies to optimize the campaign.

Demographics

Devices

Overall, this Google ad campaign was a great success and generated fantastic results. By focusing on targeted ad copy and effective targeting strategies, I was able to achieve our goals on a budget of just 5000 rupees. I hope these insights and tips can help you achieve similar success with your low budget Google ad campaigns.

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When doing lead generation, it helps to have an offer that grabs attention. Think aggressive – something that stands out. It also helps to use wording that is very clear and concise. This is especially true for Facebook and Instagram ads because you want someone to stop scrolling and take action, disrupting their flow, you could say. It’s different with Google search ads because the person is already taking action to find a product or service (if they have commercial intent). But, of course, a special offer could be effective with a Google ad as well. It might help motivate a click.

What you pay for

With Google Ads, the traditional cost is per click. Ad impressions (appearances) are free, but you’ll be charged when someone clicks. That means that clicks could be a good thing or a bad thing – it depends on who’s clicking and why. It’s important to strategize for getting the right clicks and avoiding the wrong ones. A wide array of techniques can be involved in that process. Some people think a high CTR (click-through rate) is great, but it could be bad. Again, it depends on who’s clicking and why. Some campaign types offer alternatives to PPC (pay per click), such as pay per CPM (pay per 1,000 impressions) or CPV (cost per video view).

(Note: Google recently announced that ads on the Google Display Network will change from a pay-per-click model to a cost-per-impression model in 2024.)

With Meta Ads, the traditional cost is per impression, so the cost is the same whether someone engages with the ad or not. With this system, you don’t need to strategize to avoid some clicks, as you do with Google. Meta calls their cost system oCPM, meaning “optimized cost per 1,000 impressions.” The “optimized” means that the system is delivering your ads with the goal of achieving the result that you specified in your performance goal setting, such as link clicks, sales, leads, add to carts, appointments booked, calls, or other options. Some campaign types offer alternatives to oCPM, such as pay-per-click, or pay-per-video-view.

Don’t trust Google or Meta to guide you

When you use Google Ads or Meta Ads, you are continuously encouraged to do almost everything possible to broaden your targeting and add more ad creative element options. This makes sense for their interests. Google makes money from clicks, so they want you to get as many as possible; Meta makes money from impressions, so they want you to get as many as possible. Both companies prefer that all your budget gets spent every day. Be very wary of the default settings as you create campaigns – also the recommendations that show along the way. Make decisions based on your advertising goals, not what the systems are suggesting. The “optimization score” in Google Ads is a clever gimmick Google uses to intimidate you into doing things their way. Again, think of what is best for your business. Don’t be afraid to go against default settings and recommendations. When in doubt, test it out.

Comply with advertising policies

Both Google and Meta have policies that must be complied with. Going against those policies can get your account suspended, or (worse) you could be banned from advertising. In the past, this has been particularly hazardous on the Meta side, since nobody is supposed to have more than one login to Facebook (meaning you can’t just create another account). Google has been less problematic because people can have any number of Google accounts. However, Google is now implementing an advertiser verification program that will change things, making it more hazardous for suspensions.

Use stories

People love stories. That’s why movies, novels, and TV dramas are so popular. Humans have a natural interest in other humans: their goals, struggles, experiences, accomplishments, and how those things make them feel. Don’t underestimate the power of your own true stories to generate attention, interest, and brand awareness.

“Facts tell, stories sell” is one of the great marketing maxims. They can be informative and instructive and are much more easily remembered than typical ad copy.

What makes a story interesting? If you ask Aaron Sorkin – the Oscar and Emmy-winning screenwriter – he’ll say the intention and the obstacle. So, someone is trying to accomplish something, but there is an obstacle in their way. This is a formula for attracting and holding the interest of an audience.

It’s usually a great practice to create content that tells the stories of how you started your business, why you started your business, and what some of your biggest challenges were.

Have an unique selling proposition

A unique selling proposition can make your ads stand out from the others. It tells why they should do business with you instead of your competitors. The right unique selling proposition can take your business to higher levels. Great fortunes have been made from great USPs.

To find a unique selling proposition that works for your business, look at your competitors’ ads. Then ask yourself these questions:

• What could you offer that they are not?
• Is there a way that your product is different or superior?
• Does your business have a process that’s unique?
• Is your pricing structure different and more beneficial to the customers?
• Do you (or can you) offer a warranty or guarantee that would help you stand out?
• What’s different about the way you deliver your products or services?
• Can you offer a free gift as an incentive?

How to get help from Google

The main support hub for all Google services is:

https://support.google.com/

You’ll find many articles, tutorials, and other resources by searching there.

Also, you can click the Help link in Google Ads on the top-right of the screen. That will lead you to several options, including one to contact support.

How to get help from Meta

The main support hub for your Facebook profile is:

https://www.facebook.com/help

If there is an issue with your Facebook profile, there’s a place you can look to see if you have a message from Meta about it:

https://www.facebook.com/support

For help with Meta business-related questions, this is the main support link:

https://www.facebook.com/business/help

If there is an issue with your Facebook page, there’s a place you can look to see if you have a message from Meta about it:

https://www.facebook.com/support (This link is the same as the Facebook profile support inbox. Switch to your page “profile” to see the support inbox for your business page.)

Also, you can click the “?” link in Meta Business Suite or Meta Ads Manager to get help and support options.

A great quote from Ted Turner

Ted Turner, the billionaire media mogul, has a formula for success: Early to bed, early to rise, work like hell, and advertise.

It’s simple but packs a lot of punch. Many struggle with the advertise part: “How do I know if I’m getting anything from it?” The benefits of advertising tend to be cumulative and sometimes mysterious. But we all need to spread the word about what we offer. Advertising regularly in some way should be part of your formula for success.

The importance of frequency

The terms reach and frequency are commonly used in advertising. Reach is about reaching individuals with an ad’s message; Frequency is about reaching the same individuals numerous times with the same ad message. The importance of frequency cannot be overstated. People rarely do business based on the first exposure to an advertisement.

Here is a brilliant allegory about the importance of frequency published by P.T. Barnum in the mid-1800s. He credits the source to simply being “A French writer.”

A French writer says that, “The reader of a newspaper does not see the first mention of an ordinary advertisement; the second insertion he sees, but does not read; the third insertion he reads; the fourth insertion, he looks at the price; the fifth insertion, he speaks of it to his wife; the sixth insertion, he is ready to purchase, and the seventh insertion, he purchases.”

What is 20% rule Google Ads?

The same principle that applies to most things in life also applies to advertising and marketing, where 20% of your campaigns, creatives, and efforts drive 80% of your return. This also means that 80% of your campaigns, creatives, and efforts only generate 20% of your return.

Is $500 dollars enough for Google Ads?

A $500 budget can be a good start for small businesses venturing into Google Ads. It allows for a focused niche campaign targeting specific keywords or a local geographic area.

Is $5 a day enough for Google Ads?

There is no minimum spend on Google Ads, but it's nearly impossible to benefit from a $2 or $5 as daily budget. Over the years, our strategists have regularly heard the following argument: “I just want to test with a small budget, and if it works, then I will increase my budget.”

How do I get top ranking on Google Ads?

Improve your Ad Rank: Consider including more relevant information in your ads about your business to improve your expected clickthrough rate (CTR) and by creating ads with assets, such as sitelinks. Learn more. Focus on relevance: Make sure your ads and landing pages are relevant to what customers are searching for.