When customers go shopping to accomplish a specific task, they are seeking to satisfy
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What need is a shopper trying to satisfy by going shopping to accomplish a specific task?Terms in this set (113) 1) When consumers go shopping for pleasure, they are seeking to satisfy their hedonic needs.
What means that customers like and habitually visit the same store to purchase a type of merchandise?Store loyalty means that customers like and habitually visit the same store to purchase a type of merchandise. All retailers would like to increase their customers' store loyalty.
How is shopping going to be in the future?Digital technology – such as smart mirrors, digital mannequins, QR codes, interactive apps, and more – will become a staple of physical retail in the future of shopping, allowing brands and retailers to provide guided digital journeys through brick-and-mortar stores.
Which type of segmentation strategy is based on the principle that birds of a feather flock together?The PRIZM approach is based on the idea that “birds of a feather flock together,” suggesting that people tend to live near others similar to them.
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